Contributors: NÁDORI LÍDIA, PÉNTEK ORSOLYA, AGNES RELLE, ESTHER DISCHEREIT, ANNA HETZER, SOPHIA MATTEIKAT, MESTERHÁZI MÓNIKA, HIDAS JUDIT, TÓTH KINGA, YAEL INOKAI, DALLOS EMESE, LEA SCHNEIDER, ZSUZSANNA FODOR, ESZTER TOLDI, ALOMVÖLGYI TÜNDE
How women sound,
animated banners
158 Goethe-Institutes in 98 countries provide information on the culture, language, and other general aspects of Germany. The Goethe-Institut also has liaison offices in many countries in addition to alliances with local cultural societies, libraries, and language learning centers.
We worked with Goethe-Institut Budapest and cooperation with the Women's Interest Group in the Fiction Society (Szépírók Társasága Női Érdekvédelmi Fóruma, SZÍN)
The Client:
Client
GOETHE-INSTITUT BUDAPEST
Services
Illustration
Animation
Social Media
GIF
We got the author's text from the client. After a brainstorming session, we created a color palette and decided to do the illustrations in collage style. We collected photos and also do a photo session. We delivered the banners in GIF and Mp4 format within 3 weeks.
Timeline and delivery:
The Goethe Institute webpage has a dedicated page for programs, events, and projects. We were asked to make artistic banners for one of their projects "How women sound". This project wants to draw attention to the situation of German and Hungarian authors and promote interoperability and dialogue between the two cultures. Within the framework of the project, the texts of German female authors are translated into Hungarian, and the works of Hungarian female authors are translated into German by well-known authors.
The institute coworker Judit Klein ordered five animations in two rounds. One of the five is working as a cover. The other four illustrate the author's texts. The banners must have a fixed size to fit the website layout. It is a landscape, with a 3:1 aspect ratio. The client also wanted to use the banners on their Instagram page as story/reel 1:3 and 1:1 aspect ratio.
Challenge:
We offer for the client to make animated banners instead of static banners to increase the attention on their site. We created banners for the website and made mutations for Instagram. We planned the animations for Instagram in a special way it has three functions: working well as stories, reels, and posts, too. We designed the banners' contents in the center - to fit in a square shape and it woks well. Also, we give them advice on how to use social media platforms effectively.
Solution:
Find all animations here:
https://www.goethe.de/ins/hu/hu/kul/sup/wfk.html
Social Media:
https://www.instagram.com/p/CozAGoaofoE/
LINKS:
READY TO TALK?
