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LINKS:
Instagram post: https://www.instagram.com/connectedthecitygame/
Brand Identity and social media materials for ATS
Art and Technology Society is a new foundation established in Eindhoven, committed to contributing to creating a better world by using art, technology, and entrepreneurship as enablers of nature-centric prosperity. and communities to collaborate.
They aim to become an impactful platform that creates knowledge and know-how, perhaps even wisdom, through organizing exhibitions, workshops, and meetings in which reflection and awareness take place and people are given the means to start making change happen.
Website: https://art-and-technology.org/
The Client:
Client
Art and Technology Society
Sevices:
Brand Identity
Brand book
Custom Illustration
Iconography
Social media
We were asked to do a pro bono project during the pandemic. NTS just launched a new game program called "Connected The City Game" before the first lockdown. They invited the newcomers of Eindhoven for a play to connect with the city and meet with others. The client wanted to have a logo, and branding and also needed some help in advertisement and social media.
Challenge:
We were happy to help out for this non-profit organization from our city. We had several online meetings with the ATS team, made research, and created a brand identity. The logo is inspired by Bauhaus art and design and Moholy Nagy László works (link, link). It symbolizes the connection between spots in an imaginary city map and also has meaning in the engagement between the players. We choose a viral color palette to add fresh - young style to the base. We used a free Google font because of the client's budget. Because of the limited time and zero budget, we made only a few most important brand elements: first and secondary logos, color palette, font recommendation, and an example of a business card. Also made an advertisement for the next game and build up the fundament of their Instagram account.
Solution:
"Black Monty is a very creative, dynamic and professional design studio. For two years, my organization Art + Tech Society collaborated with it and we always got very good quality of service. We certainly recommend it."
Our client, Mayra Ortega-Maldonado said:
READY TO TALK?
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