Branding and Website Project
The Client is dog trainer who want to start a new business as online dog trainer
Approach:
The client Hilda, an enthusiastic dog trainer and school owner, is launching Kutya Akadémia, an online platform offering engaging dog training courses. She wants a fresh visual identity and website showcase her unique philosophy to training. The goal is to stand out from competitors and create a functional, responsive, user-friendly website that serves as both a course hub and a community platform.
Brand Implementation Across Touchpoints:
When the visual identity is approved we started working on the design implementations. We know 95% brand touchpoint it is online: websites, email marketing, social media. We worked out the website design, later we developed the website in WIX.
Progress:
After 2 hours of the brand strategy section, we did a competitor's research. The conclusion was: This training philosophy is around engaging with dogs in a fun and meaningful way, fostering a strong bond while teaching obedience and good behavioral skills. We agreed with the client to go with a playful, colorful bold design and brand voice. It also helps to stand out from Hungarian competitors, because most use more traditional typefaces, colors, and shapes. We noticed only a few Hungarian online training schools exist on the market (which suffer from weak functionality and lack online payment options.) To address this gap, we prioritized features like online payment, membership pages, and subscription functions in our website development process.
To find the visual approach we started with mood boards and sent the client two design directions. The client chooses the mood board below. We began to work with these attributes and sent the logo and brand mark that we planned to use as a favicon for the website and social media profile photo.